Tag Archives: email marketing

How to Get People to Buy Something Online

Posted on December 15, 2008 by Tom O'Leary

If your goal is to get people to buy something from you online, then there is one thing that deserves your primary attention – your offer. What are you offering and who are you offering it to? Dean Rieck, a … Continue reading →

Posted in communication, email, email marketing, emarketing, Marketing | Tagged email marketing, online communication, online marketing, online sales, world's greatest offers | Leave a comment

How to Distract Your Audience from Your Message

Posted on December 11, 2008 by Tom O'Leary

Garr Reynolds from Presentation Zen succinctly discusses how too much clutter on television screens distracts audiences from the message. The same is true for email marketing, websites, landing pages, brochures and presentations. When you try to give too much information, … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged clear communication, communicating effectively, creating a clear message, email marketing, Lewis Black at the emmys, online communication | 4 Comments

How to Share Your Email Designs with Other GroupMail Users

Posted on December 9, 2008 by Tom O'Leary

It’s easy to share your email designs or templates with other GroupMail users. To do this, you can either create an email design in GroupMail’s message editor or import an HTML document that you created externally. Then, click on File/Save … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged email designs, email marketing, GroupMail, Infacta, sharing HTML designs | Leave a comment

How Merge Scripts in GroupMail Can Circumvent Email List and Personalization Problems

Posted on December 8, 2008 by Tom O'Leary

Let’s face it, not everyone fills in email subscription forms completely. Often, subscribers either don’t take the time required to enter all fields that you have on your form or simply don’t want to share personal information with you. This … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged email list management, email marketing, GroupMail, IF/THEN/ELSE, Infacta, merge fields, merge scripts, personalization | Leave a comment

Designing Databases to Support Email Personalization

Posted on November 21, 2008 by Tom O'Leary

YOUR DATABASE IS THE CORNERSTONE of your email strategy. It simply isn’t possible to communicate with your audience unless you have a database with details of your contacts. Regardless of what database you use to store contact information, it is … Continue reading →