Tag Archives: email marketing

Email Marketing Made Easier

Posted on March 1, 2010 by Tom O'Leary

Email Marketing is pretty complicated business. When you start communicating with any large audience, there are so many things to consider. Who are you communicating with? What is the objective of your communication? What style of presentation will you use? … Continue reading →

Posted in communication, design, email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged communicating with a large audience, email marketing, email marketing templates, GroupMail, new email templates | Leave a comment

How to Create a Text-Only Part of Your HTML Email

Posted on January 12, 2010 by Tom O'Leary

Although most email recipients today receive HTML email, some prefer to receive a text-only version of your message. GroupMail allows senders to include an automatically generated text version of their HTML message or a custom text-only message part for those … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged bulk email, email marketing, GroupMail, HTML messages, image to text ratio, Infacta, plain-text part, text only email, text-only recipients | 2 Comments

Send Holiday Cheer with GroupMail’s Email Templates

Posted on December 15, 2009 by Tom O'Leary

The holiday season is really on top of us again. Today is the 5th day of Chanukah and Christmas is 9 days away! Oy Vey! If you have customers, it’s a good time to send them a note of thanks … Continue reading →

Posted in Customer service, design, email, email marketing, emarketing, GroupMail, Infacta, Insights, Marketing, newsletters | Tagged Christmas email templates, email marketing, Email Templates, GroupMail, holiday email templates, HTML email templates, Infacta | 2 Comments

A Practical Definition of Spam

Posted on November 5, 2009 by Tom O'Leary

I was involved in some discussions relating to email marketing and spam last year (may require registration to access). It was an enlightening exercise as I discovered that there are so many individual interpretations as to what constitutes spam. Apparently, … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters, spam | Tagged CAN-Spam Act, commercial email, email marketing, spam, UCBE | 4 Comments

How to Add User Authentication in GroupMail

Posted on November 2, 2009 by Tom O'Leary

Many SMTP mail servers require that senders authenticate themselves before having access to their mail server. To add authentication to your GroupMail sender account, click Tools/Account Manager and click “Modify” for the account you have configured. Check the “Requires Authentication” … Continue reading →