Tag Archives: email marketing

The Subject of Email

Posted on July 17, 2008 by Tom O'Leary

Email subject lines influence recipient behavior. If your subject line contains something that is interesting or relevant to the recipient, there is a much better chance that it will be opened. Dr. Mark Brownlow has a nice piece on the … Continue reading →

Posted in Articles, email, email marketing, emarketing, Infacta, Marketing | Tagged email marketing, email subject lines, microcontent, relevance | 6 Comments

Common Mail Server Addresses and Ports for SMTP, POP3 and IMAP4

Posted on July 9, 2008 by Tom O'Leary

I stumbled upon a useful page today which contains a consolidated listing of the most common POP3, SMTP and IMAP4 mail server addresses and associated port numbers. Of course, you should confirm these settings with your provider as this information … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Marketing, newsletters | Tagged common SMTP settings, email marketing, email server settings, GroupMail, IMAP4, POP3, SMTP, SMTP Port numbers, SMTP server addresses | 2 Comments

How to Increase Offline Sales with Email Marketing

Posted on June 26, 2008 by Tom O'Leary

For retailers, email marketing isn’t all about driving online sales. Email can also be used to drive foot traffic into your store. Here are some examples provided by Chad White of the Email Experience Council. Earlier this month Harry & … Continue reading →

Posted in design, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged driving offline traffic, email campaigns, email marketing, offline, online, retail email, retail marketing campaigns | 1 Comment

Creating HTML Email Messages With GroupMail

Posted on June 24, 2008 by Tom O'Leary

GroupMail makes it easy to create professional email campaigns. You can use one of GroupMail’s professionally designed email templates or import an email template into GroupMail that you created with an external HTML editor. You can also use GroupMail’s own … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged email design, email marketing, GroupMail, HTML design, HTML email, Infacta, WYSIWYG Message Editor | Leave a comment

How is Email Marketing Different Than Direct Mail?

Posted on June 20, 2008 by Tom O'Leary

In his blog post, Email: Why It Isn’t Digital Direct Mail, Loren McDonald provides some distinctions between email marketing and traditional direct mail. He correctly points out that: Email recipients have more control in terms of granting permission, unsubscribing and … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged direct marketing, email marketing | 4 Comments