Tag Archives: email marketing

Permission Email Marketing Gets Results (but permission is fragile)

Posted on April 21, 2008 by Tom O'Leary

Several recent studies confirm that permission email marketing continues to outperform other online marketing channels. “…Half of US adult e-mail users surveyed in April 2008 for Merkle’s “View from the Inbox” study, conducted with Harris Interactive, said they had made … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters, Research | Tagged email marketing, permission, value | Leave a comment

Understanding Email Authentication

Posted on April 7, 2008 by Tom O'Leary

Verifying yourself as a legitimate sender of email is becoming more and more important for email marketers. The truth is, the processes to authenticate yourself are varied and, well, quite confusing. Return Path helps to clarify the issue in their … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters | Tagged authentication, deliverability, email marketing | Leave a comment

Email Marketing: Is Testing Really Worth Your Time?

Posted on April 3, 2008 by Tom O'Leary

Most email marketing articles that provide tips to readers will include testing as one of the best practices to follow. Test your subject lines. Test your frequency. Test your link placement. Test your copy. But is it really worth your … Continue reading →