Tag Archives: email marketing

How to Lose Customers, Subscribers and Girlfriends

In his post, The world’s worst toaster, Seth Godin illustrates how technology can complicate the uncomplicated. In addition to his toaster example, he explained how it took 11 clicks to make a $6 payment to eBay. Recently, I wrote about … Continue reading

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Halloween Marketing (comic strip)

* To see this and other comic strips from The Messaging Times, just click the strip. Post script: a tween is a widely used marketing term for a preteen or a preteenager – a person under the age of thirteen … Continue reading

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Email: A Window of Opportunity

I received an email today that required too much effort on my part in several ways. This is not an isolated incident. The truth is that many, if not most email marketing messages that arrive to my inbox require me … Continue reading

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The Email Marketing Nightclub

When I was studying in Mexico, a new nightclub opened in Cuernavaca. There were colorful posters everywhere and club promoters took to the streets during the weeks leading up to the grand opening handing out VIP passes to the big … Continue reading

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