Tag Archives: email marketing

Helping Email Recipients to Get There

Posted on August 6, 2009 by Tom O'Leary

Driving down a busy road at 50 mph and trying to find your turn can be stressful if the route isn’t well marked, especially when the road is full of other traffic. Well, email inboxes are full of traffic as … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged email design tips, email marketing, landing page | Leave a comment

…and speaking of bounces

Posted on August 4, 2009 by Tom O'Leary

Email marketers understand the importance of keeping bounce rates low. One of the easiest ways to keep your email list well maintained and reduce bounce rates is to use available tools, like GroupMail’s Subscriber Add-on, to automate your bounce management … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Insights, Marketing | Tagged bounce management, bounce rate, email list maintenance, email marketing, hard bounce, list management, soft bounce, tips to keep email bounce rates low | 2 Comments

Establishing Trust with New Email Subscribers

Posted on July 29, 2009 by Tom O'Leary

When someone subscribes to your newsletter or other email offer, it is good practice to send a welcome or confirmation message. This automated message can serve as an introduction to your offer (and to confirm the subscription if you are … Continue reading →

Posted in communication, Customer service, design, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged autoresponse messages, email marketing, email subscription tips, establishing trust, online relationships, welcome message | 1 Comment

5 Tips to Increase Email Subscription Rates

Posted on July 6, 2009 by Tom O'Leary

The most effective (and by effective I mean responsive) email lists are those grown organically, in house and over time. But growing an in-house email list doesn’t happen overnight. For that reason, some email marketers get impatient and take shortcuts … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters | Tagged email, email marketing, email subscription rates, incentives, newsletters, subscription forms, subscription lists | 4 Comments

Happy 4th of July!

Posted on July 2, 2009 by Tom O'Leary

In observation of the 4th of July, our US Office will be closed on Friday, July 3rd. Officially known as Independence Day, the United States is just one of many countries around the world that recognizes its independence with an … Continue reading →