Tag Archives: email marketing

Email Marketing: 4 Ways to Help Recipients Take Action

Posted on June 29, 2009 by Tom O'Leary

It is important for email marketers to understand how recipients handle the flow of email into their inbox. Sarah Perez discusses five approaches that recipients take to deal with email overload. As inboxes become fuller, many recipients are implementing new … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged call-to-action, email marketing, email marketing strategy, email recipients, email subject line, inbox management | Leave a comment

Key Causes of Email Fatigue and Frustration

Posted on June 19, 2009 by Tom O'Leary

I can’t remember how many email offers I subscribed to during the last two years. I do know that I don’t read most of them today, even if I haven’t unsubscribed from them officially. The reality is that more and … Continue reading →

Posted in design, email, email marketing, emarketing, Insights, Marketing | Tagged complicated technology, conversion process, email content, email fatigue, email frequency, email frustration, email marketing, email strategy, email subscription process, fatigue and frustration, unsubscribe process | Leave a comment

Why Do Your Recipients Unsubscribe from your Email List?

Posted on June 17, 2009 by Tom O'Leary

According to a recent Epsilon/ROI Research survey, the main reasons email recipients unsubscribe are: The message isn’t relevant to them Emails are sent to frequently Concern that their email address might be shared with other senders Don’t recall subscribing to … Continue reading →

Posted in email, email marketing, emarketing, Marketing, Research | Tagged email list retention strategy, email lists, email marketing, email subscription practices, list retention, unsubscribe rate, unsubscribe requests, why do recipients unsubscribe from your email list? | Leave a comment

Email Marketing: The Forensics of Frequency and Fatigue

Posted on June 15, 2009 by Tom O'Leary

There are always conversations (1, 2) around the email marketing water cooler about email frequency. Very interesting stuff. Sometimes, I give marketers a hard time for over-analyzing things. Other times, I find myself looking for metrics and being very glad … Continue reading →

Posted in email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged email fatigue, email marketing, online conversation, online marketing, sending frequency | Leave a comment

How to Get Religious with Your Open Rates

Posted on June 3, 2009 by Tom O'Leary

According to a recent MailerMailer Email Marketing Metrics Report, Religious and Spiritual Emails enjoy the highest open rate at 25.75%. * Click on the image for more information about the report So how can you get religious with your email … Continue reading →