Tag Archives: email metrics

Smaller Email List, Bigger Open and Click-Through Rates

Posted on July 13, 2009 by Tom O'Leary

The days of sending email campaigns blindly to a large group of recipients is over. Batch and blast days are behind us. That’s not to say that people don’t still use this big net strategy for their email communication. It … Continue reading →

Posted in communication, email, email marketing, emarketing, GroupMetrics, Marketing, metrics, Research | Tagged batch and blast, click-through rates by industry, click-through rates by list size, email click-through rates 2009, email marketing metrics, email marketing rates, email metrics, email open rates 2009, email tracking, GroupMetrics email tracking, open rates by industry, open rates by list size | 1 Comment

Avoiding Perfection for Profit

Posted on June 30, 2009 by Tom O'Leary

In life, there are many things that we should do. We should eat healthily and drink responsibly We should recycle, reuse and reduce our consumption of waste products We should be polite, have good manners and be ethical in everything … Continue reading →

Posted in design, email, email marketing, emarketing, Insights, Marketing, metrics | Tagged avoiding perfection, behavioral data, consumption of waste products, deliverability, double opt-in subscription practices, email accreditation services, email authentication services, email marketing insights, email metrics, horizontal menus, mobile audience, mobile email version, processed food | 2 Comments

The Real Value of Email

Posted on June 18, 2009 by Tom O'Leary

Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That’s not to say that the … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Insights, Marketing, metrics | Tagged click-through rates, content value, email marketing insights, email marketing tips, email metrics, email subscribers, email-only sales, HTML design, perceived value, subject line copy, value of email | Leave a comment

How to Get Religious with Your Open Rates

Posted on June 3, 2009 by Tom O'Leary

According to a recent MailerMailer Email Marketing Metrics Report, Religious and Spiritual Emails enjoy the highest open rate at 25.75%. * Click on the image for more information about the report So how can you get religious with your email … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Marketing, metrics, Research | Tagged email marketing, email marketing metrics, email marketing tips, email metrics, email open rates, improve open rates, open rates by industry, using the preview pane effectively | Leave a comment

How to See Who Clicked on Your Links

Posted on June 23, 2008 by Tom O'Leary

If you are using GroupMail email marketing software, you can add your recipients Email addresses into your GroupMetrics tracking link using a merge field. This will enable tracking reports to be generated that show who (specifically) clicked on the links … Continue reading →