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	<title>The Messaging Times &#187; email metrics</title>
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		<title>Smaller Email List, Bigger Open and Click-Through Rates</title>
		<link>http://www.messagingtimes.com/2009/07/13/smaller-email-list-bigger-open-and-click-through-rates/</link>
		<comments>http://www.messagingtimes.com/2009/07/13/smaller-email-list-bigger-open-and-click-through-rates/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 18:21:21 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMetrics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[batch and blast]]></category>
		<category><![CDATA[click-through rates by industry]]></category>
		<category><![CDATA[click-through rates by list size]]></category>
		<category><![CDATA[email click-through rates 2009]]></category>
		<category><![CDATA[email marketing metrics]]></category>
		<category><![CDATA[email marketing rates]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[email open rates 2009]]></category>
		<category><![CDATA[email tracking]]></category>
		<category><![CDATA[GroupMetrics email tracking]]></category>
		<category><![CDATA[open rates by industry]]></category>
		<category><![CDATA[open rates by list size]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1672</guid>
		<description><![CDATA[The days of sending email campaigns blindly to a large group of recipients is over. Batch and blast days are behind us. That&#8217;s not to say that people don&#8217;t still use this big net strategy for their email communication. It &#8230; <a href="http://www.messagingtimes.com/2009/07/13/smaller-email-list-bigger-open-and-click-through-rates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Avoiding Perfection for Profit</title>
		<link>http://www.messagingtimes.com/2009/06/30/avoiding-perfection-for-profit/</link>
		<comments>http://www.messagingtimes.com/2009/06/30/avoiding-perfection-for-profit/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 22:08:27 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[avoiding perfection]]></category>
		<category><![CDATA[behavioral data]]></category>
		<category><![CDATA[consumption of waste products]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[double opt-in subscription practices]]></category>
		<category><![CDATA[email accreditation services]]></category>
		<category><![CDATA[email authentication services]]></category>
		<category><![CDATA[email marketing insights]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[horizontal menus]]></category>
		<category><![CDATA[mobile audience]]></category>
		<category><![CDATA[mobile email version]]></category>
		<category><![CDATA[processed food]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1650</guid>
		<description><![CDATA[In life, there are many things that we should do. We should eat healthily and drink responsibly We should recycle, reuse and reduce our consumption of waste products We should be polite, have good manners and be ethical in everything &#8230; <a href="http://www.messagingtimes.com/2009/06/30/avoiding-perfection-for-profit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Real Value of Email</title>
		<link>http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/</link>
		<comments>http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 17:15:21 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[content value]]></category>
		<category><![CDATA[email marketing insights]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[email subscribers]]></category>
		<category><![CDATA[email-only sales]]></category>
		<category><![CDATA[HTML design]]></category>
		<category><![CDATA[perceived value]]></category>
		<category><![CDATA[subject line copy]]></category>
		<category><![CDATA[value of email]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1633</guid>
		<description><![CDATA[Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That&#8217;s not to say that the &#8230; <a href="http://www.messagingtimes.com/2009/06/18/the-real-value-of-email/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Get Religious with Your Open Rates</title>
		<link>http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/</link>
		<comments>http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 18:10:51 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[email marketing metrics]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[email open rates]]></category>
		<category><![CDATA[improve open rates]]></category>
		<category><![CDATA[open rates by industry]]></category>
		<category><![CDATA[using the preview pane effectively]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1613</guid>
		<description><![CDATA[According to a recent MailerMailer Email Marketing Metrics Report, Religious and Spiritual Emails enjoy the highest open rate at 25.75%. * Click on the image for more information about the report So how can you get religious with your email &#8230; <a href="http://www.messagingtimes.com/2009/06/03/how-to-get-religious-with-your-open-rates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to See Who Clicked on Your Links</title>
		<link>http://www.messagingtimes.com/2008/06/23/how-to-see-who-clicked-on-your-links/</link>
		<comments>http://www.messagingtimes.com/2008/06/23/how-to-see-who-clicked-on-your-links/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 19:37:53 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMail]]></category>
		<category><![CDATA[GroupMetrics]]></category>
		<category><![CDATA[Infacta]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[email metrics]]></category>
		<category><![CDATA[open rates]]></category>
		<category><![CDATA[unique click tracking]]></category>
		<category><![CDATA[unique open tracking]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1465</guid>
		<description><![CDATA[If you are using GroupMail email marketing software, you can add your recipients Email addresses into your GroupMetrics tracking link using a merge field. This will enable tracking reports to be generated that show who (specifically) clicked on the links &#8230; <a href="http://www.messagingtimes.com/2008/06/23/how-to-see-who-clicked-on-your-links/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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