Tag Archives: email newsletters

Conversation vs. Promotion

Posted on December 29, 2009 by Tom O'Leary

Mark Brownlow wrote a nice piece about the differences between email newsletters and promotions. We are beginning to see more conversations taking place in the marketplace, especially with the increase in Facebook, Twitter and other social media. Not too many … Continue reading →

Posted in email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged consumer behavior, email conversations, email newsletters, email promotions, marketing conversations, online relationships, persuasive pitches, promotional email | 1 Comment

17 Tips for Effective Email Newsletters

Posted on October 21, 2008 by Tom O'Leary

Some time ago, Patsi Krakoff published 10 “new rules” for successful eNewsletters. While the rules aren’t necessarily new, they are important if you want to build authentic, lasting relationships with your audience. People reading your articles, purchasing your products and … Continue reading →

Posted in Customer service, email, email marketing, emarketing, GroupMail, GroupSurveys, Infacta, Marketing, newsletters, PollDaddy, polls | Tagged effective email newsletters, email marketing, email newsletters, online communication, polls, surveys | 2 Comments

Redesigning Old Email Newsletters for New Email Subscribers

Posted on July 25, 2008 by Tom O'Leary

Publishing email newsletters is still a very popular practice. And why shouldn’t it be? Email remains the best way to communicate personally with large audiences and simultaneously yields the best ROI in online marketing. But email recipients of today don’t … Continue reading →