Tag Archives: email personalization

Dear John, Do I Know You?

Posted on May 28, 2009 by Tom O'Leary

Dear !*FIRSTNAME*! Readers Like many email marketers, you might be tempted to personalize your email campaigns with the first names of your recipients. On the surface, it seems logical that if someone sees their first name in a salutation, they … Continue reading →

Posted in communication, Customer service, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged !*FIRSTNAME*!, email marketing tips, email merge fields, email personalization, personalization, when to personalize a message | Leave a comment

How to Send Unique Links to Email Recipients (Video)

Posted on October 16, 2008 by Tom O'Leary

The video below will show how to personalize your email messages to groups with GroupMail. You can even send unique links and attachments to recipients on your mailing list. How to Personalize Your Messages with GroupMail from Tom O'Leary on … Continue reading →