Tag Archives: email promotions

Conversation vs. Promotion

Posted on December 29, 2009 by Tom O'Leary

Mark Brownlow wrote a nice piece about the differences between email newsletters and promotions. We are beginning to see more conversations taking place in the marketplace, especially with the increase in Facebook, Twitter and other social media. Not too many … Continue reading →

Posted in email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged consumer behavior, email conversations, email newsletters, email promotions, marketing conversations, online relationships, persuasive pitches, promotional email | 1 Comment

Email Marketing: Why the Obvious is Often Overlooked

Posted on April 20, 2009 by Tom O'Leary

In his post, Before you buy your next ad… Seth Godin shares an interesting video. If there are any problems with the embedded video, click here for a linked version. … The clip above illustrates how something apparently obvious can … Continue reading →

Posted in communication, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged attention to detail, call-to-action, email marketing, email promotions, following instructions, obvious, overlooking the obvious | 1 Comment

Will Your Halloween Email Campaign Be a Treat?

Posted on October 2, 2008 by Tom O'Leary

Here’s an example of a clever campaign by LeapFrog that found its way into my inbox last October. Notice the request to whitelist their new email address and a link to a web version in case the colorful HTML promotion … Continue reading →

Posted in design, email, email marketing, emarketing, Infacta, Marketing, newsletters | Tagged email campaign examples, email marketing, email promotions, Halloween marketing, holiday marketing, holiday marketing campaigns, holidy email designs, LeapFrog | 1 Comment

How to Write Effective Promotional Copy for Your Next Email Campaign

Posted on June 6, 2008 by Tom O'Leary

If you send promotional email, then I recommend that you read Writing Compelling Promotional Copy by Gail Goodman, CEO of Constant Contact. She covers many of the principles of effective copywriting, to include setting clear objectives, identifying your value and … Continue reading →