Tag Archives: email ROI

The Economics of Email Marketing

Posted on October 8, 2008 by Tom O'Leary

Email marketing enjoys the best Return on Investment (ROI) of any online marketing channel. In 2007, the average ROI for email was around $49 dollars for each dollar spent. In 2006, it was around $52 and in 2005 it was … Continue reading →

Posted in communication, email, email marketing, emarketing, GroupMail, Insights, Marketing, newsletters, spam | Tagged click-through rates, conversion rates, delivery rate, email economy, email marketing, email ROI, open rates, return on investment, ROI | 2 Comments

Redesigning Old Email Newsletters for New Email Subscribers

Posted on July 25, 2008 by Tom O'Leary

Publishing email newsletters is still a very popular practice. And why shouldn’t it be? Email remains the best way to communicate personally with large audiences and simultaneously yields the best ROI in online marketing. But email recipients of today don’t … Continue reading →