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Tag Archives: email standards
HTML Standards for Outlook 2010
The Email Standards Project is working hard to persuade email client developers to adhere to HTML web standards so that email has a better chance of appearing as it was designed to across the majority of email programs. It’s a … Continue reading
Posted in design, email, email marketing, emarketing, GroupMail, Insights, newsletters, spam
Tagged email design, email standards, HTML email rendering, HTML email standards, Outlook 2010
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The Outlook for Microsoft’s HTML Email Standards in 2010 is Gloomy
Email marketers routinely have a difficult time getting their carefully crafted HTML emails to look right in Outlook 2003 and Outlook 2007. This is largely due to Microsoft using MS Word as their benchmark for HTML design. Of course, most … Continue reading
How Do Retail Email Marketers Approach Image Suppression?
On more than one occasion, we have discussed the importance of heeding image suppression and rendering when composing email campaigns. Because of the lack of HTML email standards, your lovely images (and more importantly your key message, call-to-action and preview … Continue reading