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Tag Archives: email subscribers
How to Lose Customers, Subscribers and Girlfriends
In his post, The world’s worst toaster, Seth Godin illustrates how technology can complicate the uncomplicated. In addition to his toaster example, he explained how it took 11 clicks to make a $6 payment to eBay. Recently, I wrote about … Continue reading
The Real Value of Email
Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That’s not to say that the … Continue reading
Posted in communication, design, email, email marketing, emarketing, Insights, Marketing, metrics
Tagged click-through rates, content value, email marketing insights, email marketing tips, email metrics, email subscribers, email-only sales, HTML design, perceived value, subject line copy, value of email
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