The Messaging Times

Google illustrates that how you ask your questions determines what answers you will get. Asking the right questions is critical in conducting online customer or employee surveys.

Good survey questions are…

1. purposeful: so the answers will tell you something that you want to know (and ideally something that you can implement)
2. measurable: so you will be able to clearly analyze the responses and come to specific conclusions
3. clearly worded and unambiguous: so the questions can’t be misinterpreted by respondents
4. as short as possible: so respondents won’t get confused or fatigued
5. relevant to respondents: according to their knowledge, backgrounds and experiences
6. not leading: to avoid influencing a respondents answers
7. focused and single barreled: to yield one measurable response which can be measured independently of others
8. free from jargon: so that each question is understood by those who don’t know the acronyms and industry speak
9. tightly structured: so they elicit non-general responses related to a specific behavior, attitude or experience

Our new GroupSurveys Free account allows you to create an unlimited number of surveys, ask an unlimited number of questions and collect an unlimited number of responses.

Cost to you = $0.00

Create your own online survey account in 30 seconds and practice asking the right questions yourself!

If you have Comcast recipients on your email list and want to know when any of them report your message as spam, you might be interested in signing up for Return Path’s new feedback loop.

“…We now host feedback loops for Comcast, USA.net, and Mailtrust and we are in the process of setting up half a dozen more over the next few months. A large portion of our business has always been to help senders understand how to handle the feedback they’re receiving, so this is a customer support task that we are uniquely capable of handling – and our ISP partners appreciate it.

We see feedback loops as a huge win for both senders and receivers and email users. Receivers lower their costs by stopping more unwanted mail from even being sent, reduce inbound inquiries from marketers who are blocked, and provide a better experience for their customers who want a reduction in spam without missing out on email they actually want to receive. Senders get data that helps them lower their complaint rates, improve their deliverability, audit their practices, and, most importantly, create a better experience for their email subscribers. Email users win by eventually getting less spam…” continue reading

To sign up for Return Path’s feedback loop, you just need to fill out a simple form.