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	<title>The Messaging Times &#187; !*FIRSTNAME*!</title>
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		<title>Dear John, Do I Know You?</title>
		<link>http://www.messagingtimes.com/2009/05/28/dear-john-do-i-know-you/</link>
		<comments>http://www.messagingtimes.com/2009/05/28/dear-john-do-i-know-you/#comments</comments>
		<pubDate>Thu, 28 May 2009 18:39:10 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
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		<category><![CDATA[!*FIRSTNAME*!]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email merge fields]]></category>
		<category><![CDATA[email personalization]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[when to personalize a message]]></category>

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		<description><![CDATA[Dear !*FIRSTNAME*! Readers Like many email marketers, you might be tempted to personalize your email campaigns with the first names of your recipients. On the surface, it seems logical that if someone sees their first name in a salutation, they &#8230; <a href="http://www.messagingtimes.com/2009/05/28/dear-john-do-i-know-you/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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