Tag Archives: Gmail

How to Improve Delivery Rates to Hotmail, AOL, Yahoo and Gmail Recipients

If you have Hotmail, AOL, Yahoo and Gmail recipients on your email list and are tired of pulling your hair out because your messages end up in their junk or spam folder (or not arrive at all,) there are things … Continue reading

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How Some Email Marketers Identify Themselves as Legitimate Senders (and improve delivery rates)

Recently, Google announced that eBay and PayPal have successfully implemented DomainKeys Identified Mail (DKIM) signatures. As a result, any email that comes to a Gmail inbox from @paypal.com or @ebay.com is actually certified to be from them. Those pretending to … Continue reading

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A Plea to Gmail (and other email client developers)

The Email Standards Project is working hard with email client developers and the design community at large to improve web standards support and accessibility in email. Email marketers understand how difficult it is to get their lovely HTML messages to … Continue reading

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