By default, GroupMail is set to process messages over Port 25. Sometimes, mail servers use other ports. Gmail, for example, uses Port 587 – as do a number of other providers.
To change the SMTP Port settings in GroupMail, click on “Tools”, “Account Manager” and “Modify” to edit the settings of your GroupMail Sender Account.
On the Account Properties screen, click the “Delivery Options” tab and click the “Advanced” button at the bottom of the screen.
Then, simply highlight the SMTP Port Number and change it to the Port number used by your provider.
Some mail servers require a secure SSL connection. If this is the case, ensure that you check the “Server requires and SSL connection” box.
Email Marketing is pretty complicated business. When you start communicating with any large audience, there are so many things to consider.
- Who are you communicating with?
- What is the objective of your communication?
- What style of presentation will you use?
- What are your main points?
- What action do you hope your audience will take?
- How will you persuade them to take that action?
In email marketing, some of these points are complicated further because there is technology between ourselves and our audience. Technology is great stuff. Without it, we’d have to gather large audiences together physically every time we wanted to tell them something. But it also creates problems.
- Technology might cause your beautiful HTML message to lose formatting in some email clients.
- Technology might cause your message to be filtered out of your audiences inbox; meaning that some of your audience won’t even see your message.
- Technology requires that you have some skills to covert your ideas to a visually pleasing presentation.
Our latest release of GroupMail will make it easier to jump over some of these technological obstacles. Our web developers added 20 email marketing templates to make it easy to convert your good ideas into a professional email presentation. They tested these templates on the most popular email clients (Outlook, Outlook Express, Yahoo!, Gmail, Hotmail, etc.) to ensure that the HTML formatting of the templates render well for the majority of your audience.
This way, you can just concentrate on the message that you want to convey to your audience.
You can find out more about our new email templates on our GroupMail blog.
Our team at Infacta is happily (if not somewhat reluctantly) participating in the Shave or Dye event on February 18th. On that day, Infacta employees will either shave their heads or dye the hair on top of it.
Although we love our collective hair; we like the thought of helping to find a cure for cancer more and we want to take part to raise awareness of the continued need for support in cancer research and treatment.
We will provide before and after photos and video of the events, which will take place both in our Ireland and US offices on February 18th. You can keep up with our progress and, most importantly, donate to our cause on our GroupMail blog.
Go on, make our baldness worthwhile!
Donate today to the Infacta Shave or Dye Event!
Although most email recipients today receive HTML email, some prefer to receive a text-only version of your message. GroupMail allows senders to include an automatically generated text version of their HTML message or a custom text-only message part for those recipients who prefer text-only format. If you create a text-only part for your message, then that portion will display only when recipients have their email clients set to view text-only format.
More importantly, the text will display to antispam filters who check the image/HTML to text ratio. Adding a text-only part to your HTML message will help to satisfy this criteria of antispam filters.
To create a text-only portion for your next email campaign, simply click on the Plain Text Message Part tab at the bottom of GroupMail’s message editor when composing your message.
Here, you can select to have GroupMail auto-generate a text version or create your own custom text version which is neatly formatted for text-only recipients.
The holiday season is really on top of us again. Today is the 5th day of Chanukah and Christmas is 9 days away! Oy Vey!
If you have customers, it’s a good time to send them a note of thanks and warm wishes for a Happy New Year. The holidays also provide a great opportunity to send a generous gift or discount coupon to your customers. Have you ever considered taking a portion of your advertising budget and spending it directly on your existing, loyal customers rather than on potential business relationships? Think about it.
Here is a selection of holiday email templates available in GroupMail.
GroupMail also allows you to import your own HTML email holiday templates and save them in GroupMail’s template folder. Have you designed a holiday email template that you’re proud of? If so, provide a link in the comments of this post so that we can get inspired.
