Tag Archives: Infacta

New GroupMail Video Tutorial Available

Posted on March 18, 2009 by Tom O'Leary

I’ve added another GroupMail video tutorial to the library. Sometimes, trying to explain how to configure the Subscriber Add-on to process unsubscribes and bounces makes it sound more complicated than it actually is. To that end, I thought that a … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Infacta, Marketing | Tagged bounces, GroupMail, Infacta, Subscriber, unsubscribe requests, video tutorials | Leave a comment

Using Skip Logic in Online Surveys

Posted on March 16, 2009 by Tom O'Leary

Sometimes, the way that a survey respondent answers one question will dictate whether other questions in the survey are relevant to them. For example, if someone answers that they are less than 16 years old, then a question about their … Continue reading →

Posted in communication, design, GroupSurveys, Infacta, Marketing | Tagged conditional branching in surveys, creating online surveys, custom survey questions, GroupSurveys, Infacta, online survey design, skip logic, skipping survey questions | 1 Comment

HTML Email Design and Rendering Standards

Posted on March 6, 2009 by Tom O'Leary

Although it isn’t really a laughing matter if you’re trying to get a nicely formatted HTML email to render successfully across various email clients; here’s a light view of what email marketers are up against today without HTML email standards … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged AOL, email design tips, email marketing, Email Standards Project, Gmail, GroupMail, Hotmail, HTML design problems, HTML email compatibility, HTML email design, HTML email formatting, HTML email rendering, HTML email standards, HTML standards, image suppression, Infacta, Outlook, Outlook Express, Yahoo | 2 Comments

Email Still Delivers Solid ROI

Posted on March 5, 2009 by Tom O'Leary

According to a US Email Trends and Benchmark report published by Epsilon in January 2009, email continues to perform well, with delivery rates higher than 93 percent. This is great news, considering the amount of filtering mechanisms in place today … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Infacta, Marketing, metrics, newsletters, Research | Tagged 2008 click-through rate averages, email delivery rates 2008, email delivery rates 2009, email marketing ROI, email marketing spending 2009, email trends and benchmarks, GroupMail, Infacta, open rate averages | 1 Comment

New GroupMail Release (v. 5.2.0.075) Available

Posted on February 25, 2009 by Tom O'Leary

Email marketing is ever changing. All technology is. To that end, our developers are constantly busy making sure that GroupMail evolves with technological advancements, industry standards and (most importantly) customer requirements. Today, we released GroupMail v. 5.2.0.075. This is the … Continue reading →