Tag Archives: junk folder

19 Tips for Getting Email Delivered to the Inbox

Posted on March 25, 2010 by Tom O'Leary

Recently, I revisited a 2007 article by Jeanne Jennings (of ClickZ fame,) one of today’s leading experts in email marketing. In 15 Tips for Getting Email Delivered to the Inbox, she offers some wise advice and even eludes to the … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged email deliverability, email delivery rates, email delivery strategy, email delivery tips, email inbox, email marketing, email marketing tips, getting email delivered, junk folder, spam folder | 7 Comments

Why Does Some Email End Up in the Junk/Spam Folder?

Posted on December 18, 2008 by Tom O'Leary

The reality is that anti-spam filters designed to reduce spam volumes also prevent some legitimate messages from reaching the inbox. In her blog post, Why Innocent Emails Get Flagged as Spam, Linda Bustos analyzes an email from Musician’s Friend which … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters, spam | Tagged deliverability, design, email marketing, inbox, junk folder, spam filters | 1 Comment

How to Improve Delivery Rates to Hotmail, AOL, Yahoo and Gmail Recipients

Posted on July 24, 2008 by Tom O'Leary

If you have Hotmail, AOL, Yahoo and Gmail recipients on your email list and are tired of pulling your hair out because your messages end up in their junk or spam folder (or not arrive at all,) there are things … Continue reading →