The Messaging Times » kilowatt-hours http://www.messagingtimes.com email marketing, list management, metrics and the world Thu, 13 May 2010 22:46:22 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Hillarious Side of McAffee’s Carbon Footprint of Email Spam Report http://www.messagingtimes.com/2009/05/21/the-hillarious-side-of-research-reviews/ http://www.messagingtimes.com/2009/05/21/the-hillarious-side-of-research-reviews/#comments Thu, 21 May 2009 15:20:01 +0000 Admin http://www.messagingtimes.com/blog/?p=1592 Writing about the McAffee-commissioned The Carbon Footprint of Email Spam Report, conducted by I.C.F. International has consumed 10 billion kilowatt-hours.

The report has been covered in the New York Times, The Wall Street Journal, The Associated Press, Computer Weekly, PC World News, Yahoo, The Huffington Post, CNet and a host of other offline and online publications.

The laughter induced by Ken Magill’s review of the report and its coverage consumed 42 billion kilowatt-hours.

We might be doomed. But if we go out laughing it makes it a bit easier to bear.

Hat tip to Ken.

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