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	<title>The Messaging Times &#187; leveraging criticism</title>
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		<title>Domino&#8217;s Pizza Leverages Criticism for New Marketing Campaign</title>
		<link>http://www.messagingtimes.com/2010/01/12/dominos-pizza-leverages-criticism-for-new-marketing-campaign/</link>
		<comments>http://www.messagingtimes.com/2010/01/12/dominos-pizza-leverages-criticism-for-new-marketing-campaign/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 00:57:19 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer complaints]]></category>
		<category><![CDATA[dominos marketing campaign]]></category>
		<category><![CDATA[dominos pizza marketing]]></category>
		<category><![CDATA[leveraging criticism]]></category>

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		<description><![CDATA[Criticism &#8212; especially frank, harsh criticisim of your product or service can really take the wind out of your sails. Our initial reaction to customer complaints is to become defensive. But what happens if you really embrace that criticism and &#8230; <a href="http://www.messagingtimes.com/2010/01/12/dominos-pizza-leverages-criticism-for-new-marketing-campaign/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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