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	<title>The Messaging Times &#187; merge fields</title>
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		<title>How Merge Scripts in GroupMail Can Circumvent Email List and Personalization Problems</title>
		<link>http://www.messagingtimes.com/2008/12/08/how-merge-scripts-in-groupmail-can-circumvent-email-list-and-personalization-problems/</link>
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		<pubDate>Mon, 08 Dec 2008 17:06:36 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
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		<category><![CDATA[IF/THEN/ELSE]]></category>
		<category><![CDATA[merge fields]]></category>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1389</guid>
		<description><![CDATA[Let&#8217;s face it, not everyone fills in email subscription forms completely. Often, subscribers either don&#8217;t take the time required to enter all fields that you have on your form or simply don&#8217;t want to share personal information with you. This &#8230; <a href="http://www.messagingtimes.com/2008/12/08/how-merge-scripts-in-groupmail-can-circumvent-email-list-and-personalization-problems/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Designing Databases to Support Email Personalization</title>
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		<comments>http://www.messagingtimes.com/2008/11/21/article-designing-databases-to-support-email-personalization/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 18:20:00 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
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		<category><![CDATA[email marketing]]></category>
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		<category><![CDATA[GroupMail]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[database structure]]></category>
		<category><![CDATA[databases]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[merge fields]]></category>
		<category><![CDATA[merge scripts]]></category>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=133</guid>
		<description><![CDATA[YOUR DATABASE IS THE CORNERSTONE of your email strategy. It simply isn&#8217;t possible to communicate with your audience unless you have a database with details of your contacts. Regardless of what database you use to store contact information, it is &#8230; <a href="http://www.messagingtimes.com/2008/11/21/article-designing-databases-to-support-email-personalization/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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