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Tag Archives: Merkle
73% of Subscribers Opt-out Because the Message Isn’t Relevant
Here are some key findings from Merkle’s View from the Inbox 2008 study. 31% of email recipients spend less than 10 minutes per week on marketing emails. 8% spend over 3 hours a week. Half of the survey respondents made … Continue reading →
Posted in email, email marketing, emarketing, Marketing, newsletters, Research
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Tagged email marketing, Merkle, opt-out, permission marketing, relevance, unsubscribe, View from the Inbox 2008
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