Get GroupMail
-
Tag Archives: metrics
Which Metric is Best to Test Email Subject Lines?
We have discussed how email subject lines can impact response rates. Knowing how important a Subject line can be, it is worth testing the effectiveness of different Subject lines. Does a shorter or longer one yield better results? Are there … Continue reading
Posted in design, email, email marketing, emarketing, Marketing, metrics, newsletters
Tagged A/B testing, click-through rates, conversion rates, email marketing, metrics, open rates, subject lines
Leave a comment
Add Email Tracking to Your GroupMail Campaigns
Knowing how many (and which) recipients opened your message and clicked on your links can be very useful information. These metrics can help you to improve future response rates and target recipients who showed interest in your last campaign. GroupMail … Continue reading
Posted in Articles, email, email marketing, emarketing, GroupMail, GroupMetrics, Infacta, Marketing, metrics, newsletters
Tagged click-through rates, email tracking, GroupMail, GroupMetrics, Infacta, metrics, open rates, response rates
Leave a comment