Tag Archives: mobile email

As iPhone Sales Soar, Is Your Email Ready?

Posted on June 22, 2009 by Tom O'Leary

More and more key decision makers are reading their email on smartphones; and more and more of those key decision makers are using iPhones. What does your email look like on their screens? “…Looks like the iPhone hasn’t lost its … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Marketing | Tagged email design for the iPhone, email design tips for the iPhone, email marketing tips, HTML messaegs for the iPhone, iPhone email design, iPhone email rendering, mobile email | Leave a comment

Want to Communicate With the Affluent Online? Try Email Marketing

Posted on May 15, 2009 by Tom O'Leary

According to recent ComScore data, there are over 50 million affluent ($100k +/year) Internet users in the United States, making up over 26% of the entire US Internet demographic. So how do high-end product and service suppliers reach this wealthy … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Insights, Marketing, Research | Tagged affluent online, communicating with the affluent online, ComScore data, email marketing, email on iPhone, email to iPone, email to sms, HTML email design on mobile platforms, marketing to the wealthy, mobile email, top earners online, US Internet demographic, wealthy internet demographic | Leave a comment

Marketing to Different Personality Types

Posted on March 2, 2009 by Tom O'Leary

Last year I assisted a friend with some copy for a sponsorship letter. Because I don’t have any formal fund-raising experience, I did a little research before committing anything to the page. I’m glad that I did, because I found … Continue reading →

Posted in communication, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged copywriting, email marketing, mobile email, modern communication, online communication, personality types, promotional copy, Seth Godin, sponsorship letters, Tom Ahern, writing to different personality types | 1 Comment

Designing Email with Compatibility, Image Suppression and Mobile Devices in Mind (Oy Vey!)

Posted on August 4, 2008 by Tom O'Leary

In email delivery, there is no one-size-fits-all approach to HTML formatting. So unless text-only messages are used, email marketers must either prepare multiple versions or spend time testing campaigns across different email clients and platforms. That’s life Joey – until … Continue reading →