“…Looks like the iPhone hasn’t lost its mojo after all. Apple announced today that more than 1 million iPhone 3G S had been sold during its debut weekend, well ahead of analyst expectations.

Apple also said that six million customers had downloaded the new iPhone 3.0 operating system boasting more than 100 added features. Few had predicted that the iPhone 3G S would match the million units sold out of the gate by the 3G model a year ago, especially since it was released in only eight compared to 21 countries last year…” read more

Here are some articles that will help to prevent your email from looking like a rotten apple on an iPhone:

1. The Mobile Version Link in HTML Email. Hmmm
2. Special Report: iPhones and Email Marketing. 10 Pros and Cons (Free Trial Subscription required)
3. How to Design Email for Mobile Devices
4. Email Design for iPhones
5. Mobile Email: The Marketing Challenges

One thing is for certain, you should start including an iPhone, Blackberry and other mobile devices on your list of clients that you test your email campaigns on. Unless of course, you don’t mind sending rotten apples to the key decision makers you communicate with.

So how do high-end product and service suppliers reach this wealthy segment of Internet users?

“Many of the luxury brands do e-mail marketing,” said professor Xavier Drèze of the Wharton School of Business. “Especially now, because as the customer base shrinks, you want to re-target them and e-mail is the best way to target.” continue reading

But if you are going to dive into marketing to the top earners by email, ensure that your HTML email designs are tested on mobile platforms, because this demographic is probably checking their email on their mobile devices. You could also consider sending personalized email-to-SMS messages to this segment.

Of course, the same is true with any online communication and we should keep human personalities in mind when composing copy for our websites, blogs and email campaigns. Although human personalities don’t necessarily change online (although a skeptic might be even more skeptical on the Internet,) there are some things to consider when transferring Tom’s copywriting advice to an Internet audience.

• On his blog, Seth Godin discusses the nuances of letters, brochures and email and provided some good insights into the importance of creating copy that best fits each space.
• In a previous post on this blog, I reviewed a survey that illustrated how mobile email users behave differently to email when it appears on their phone.
• A while back I posted some thoughts about communicating with the modern man.

So while content length, format and style might require some readjustments for an online audience, we are still communicating with different personalities all the time. Understanding that can certainly help us to be more successful in achieving the results that we desire.

Mark Brownlow published an informative post with links to articles and discussions about image blocking, mobile email growth, iPhone email design considerations and even a post that includes an actual email template that Glen Lipka designed which seems to test well across most clients. Glen is a NY Jets fan. As a Giants supporter, I won’t hold that against him.

My tests with our own GroupMail email templates have proved successful with rendering across most email clients and even seem to circumvent image suppression in Outlook Express. I haven’t done any formal testing though. If anyone has performed formal testing with GroupMail templates and has records or screenshots of the results, I’d love to hear from you!