Tag Archives: online marketing

The Cost of Effective Email Marketing

Posted on April 13, 2010 by Tom O'Leary

One of the benefits of working with a company whose products are used in over 160 countries by individuals and organizations of all types and sizes, is that you get to talk to some really interesting people. Recently, I talked … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Marketing, newsletters | Tagged cost of email, cost of email marketing, direct marketing, email marketing, email policy, email sending limitations, GroupMail, Infacta, ISP limitations, online marketing, ROI, SMTP server costs | 1 Comment

Halloween Marketing (comic strip)

Posted on October 13, 2009 by Tom O'Leary

* To see this and other comic strips from The Messaging Times, just click the strip. Post script: a tween is a widely used marketing term for a preteen or a preteenager – a person under the age of thirteen … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Marketing, newsletters | Tagged email marketing, Halloween marketing, Marketing, marketing comic strips, online marketing, tweens | 2 Comments

Needs and Wants

Posted on July 22, 2009 by Tom O'Leary

People buy things for a variety of reasons. I reluctantly bought 4 new tires for my Suburu Outback recently because some idiot left a nail laying on the road which I managed to drive over (talk about a needle in … Continue reading →

Posted in communication, email marketing, emarketing, GroupMail, Infacta, Insights, Marketing | Tagged Arctic Monkeys, car tires, Coleman canoes, marketing comic strips, marketing needs and wants, marketing stories, online marketing, wallet share | Leave a comment

The Twitter Effect (Remix)

Posted on July 21, 2009 by Tom O'Leary

Twitter has taken the world by storm. Our new tendency to create and consume content in continuous streams of small chunks is culturally significant. The internet is becoming the cliff notes of content. We simply don’t have the time to … Continue reading →

Posted in communication, Insights, Marketing | Tagged 50 milliseconds, average time spent on a website, being brief, brevity, continous stream, continous streams, microcontent, online communication, online marketing, twitter effect | 1 Comment

Email Marketing: The Forensics of Frequency and Fatigue

Posted on June 15, 2009 by Tom O'Leary

There are always conversations (1, 2) around the email marketing water cooler about email frequency. Very interesting stuff. Sometimes, I give marketers a hard time for over-analyzing things. Other times, I find myself looking for metrics and being very glad … Continue reading →