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	<title>The Messaging Times &#187; online marketing</title>
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	<link>http://www.messagingtimes.com</link>
	<description>email marketing, mailling list and newsletter software</description>
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		<title>The Cost of Effective Email Marketing</title>
		<link>http://www.messagingtimes.com/2010/04/13/the-cost-of-effective-email-marketing/</link>
		<comments>http://www.messagingtimes.com/2010/04/13/the-cost-of-effective-email-marketing/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 18:20:45 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[cost of email]]></category>
		<category><![CDATA[cost of email marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[email policy]]></category>
		<category><![CDATA[email sending limitations]]></category>
		<category><![CDATA[Infacta]]></category>
		<category><![CDATA[ISP limitations]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SMTP server costs]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1297</guid>
		<description><![CDATA[One of the benefits of working with a company whose products are used in over 160 countries by individuals and organizations of all types and sizes, is that you get to talk to some really interesting people. Recently, I talked &#8230; <a href="http://www.messagingtimes.com/2010/04/13/the-cost-of-effective-email-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2010/04/13/the-cost-of-effective-email-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Halloween Marketing (comic strip)</title>
		<link>http://www.messagingtimes.com/2009/10/13/halloween-marketing-comic-strip/</link>
		<comments>http://www.messagingtimes.com/2009/10/13/halloween-marketing-comic-strip/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 18:59:39 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[Halloween marketing]]></category>
		<category><![CDATA[marketing comic strips]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[tweens]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1182</guid>
		<description><![CDATA[* To see this and other comic strips from The Messaging Times, just click the strip. Post script: a tween is a widely used marketing term for a preteen or a preteenager - a person under the age of thirteen &#8230; <a href="http://www.messagingtimes.com/2009/10/13/halloween-marketing-comic-strip/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/10/13/halloween-marketing-comic-strip/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Needs and Wants</title>
		<link>http://www.messagingtimes.com/2009/07/22/needs-and-wants/</link>
		<comments>http://www.messagingtimes.com/2009/07/22/needs-and-wants/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 19:52:39 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMail]]></category>
		<category><![CDATA[Infacta]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Arctic Monkeys]]></category>
		<category><![CDATA[car tires]]></category>
		<category><![CDATA[Coleman canoes]]></category>
		<category><![CDATA[marketing comic strips]]></category>
		<category><![CDATA[marketing needs and wants]]></category>
		<category><![CDATA[marketing stories]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[wallet share]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1526</guid>
		<description><![CDATA[People buy things for a variety of reasons. I reluctantly bought 4 new tires for my Suburu Outback recently because some idiot left a nail laying on the road which I managed to drive over (talk about a needle in &#8230; <a href="http://www.messagingtimes.com/2009/07/22/needs-and-wants/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Twitter Effect (Remix)</title>
		<link>http://www.messagingtimes.com/2009/07/21/the-twitter-effect-remix/</link>
		<comments>http://www.messagingtimes.com/2009/07/21/the-twitter-effect-remix/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 19:52:18 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[50 milliseconds]]></category>
		<category><![CDATA[average time spent on a website]]></category>
		<category><![CDATA[being brief]]></category>
		<category><![CDATA[brevity]]></category>
		<category><![CDATA[continous stream]]></category>
		<category><![CDATA[continous streams]]></category>
		<category><![CDATA[microcontent]]></category>
		<category><![CDATA[online communication]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[twitter effect]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=803</guid>
		<description><![CDATA[Twitter has taken the world by storm. Our new tendency to create and consume content in continuous streams of small chunks is culturally significant. The internet is becoming the cliff notes of content. We simply don&#8217;t have the time to &#8230; <a href="http://www.messagingtimes.com/2009/07/21/the-twitter-effect-remix/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/07/21/the-twitter-effect-remix/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email Marketing: The Forensics of Frequency and Fatigue</title>
		<link>http://www.messagingtimes.com/2009/06/15/email-marketing-the-forensics-of-frequency-and-fatigue/</link>
		<comments>http://www.messagingtimes.com/2009/06/15/email-marketing-the-forensics-of-frequency-and-fatigue/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 18:55:03 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[email fatigue]]></category>
		<category><![CDATA[online conversation]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[sending frequency]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=984</guid>
		<description><![CDATA[There are always conversations (1, 2) around the email marketing water cooler about email frequency. Very interesting stuff. Sometimes, I give marketers a hard time for over-analyzing things. Other times, I find myself looking for metrics and being very glad &#8230; <a href="http://www.messagingtimes.com/2009/06/15/email-marketing-the-forensics-of-frequency-and-fatigue/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/06/15/email-marketing-the-forensics-of-frequency-and-fatigue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video in Email Raises Click-Through Rates 300 Percent</title>
		<link>http://www.messagingtimes.com/2009/05/15/video-in-email-raises-click-through-rates-300-percent/</link>
		<comments>http://www.messagingtimes.com/2009/05/15/video-in-email-raises-click-through-rates-300-percent/#comments</comments>
		<pubDate>Fri, 15 May 2009 14:01:25 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[email executives]]></category>
		<category><![CDATA[embedding video in email]]></category>
		<category><![CDATA[how to increase click through rates]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[video email]]></category>
		<category><![CDATA[video email campaigns]]></category>
		<category><![CDATA[video screen captures]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1568</guid>
		<description><![CDATA[A recent Forrester report suggests that including a video element in your email campaigns can raise click-through rates up to 300%. &#8220;&#8230;Interviews with marketing executives revealed that using compressed video without sound, with animated gifs, and clickable screen shots of &#8230; <a href="http://www.messagingtimes.com/2009/05/15/video-in-email-raises-click-through-rates-300-percent/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/05/15/video-in-email-raises-click-through-rates-300-percent/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Innovation and Traditional Music</title>
		<link>http://www.messagingtimes.com/2009/05/15/innovation-and-traditional-music/</link>
		<comments>http://www.messagingtimes.com/2009/05/15/innovation-and-traditional-music/#comments</comments>
		<pubDate>Fri, 15 May 2009 11:03:59 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[creating experiences]]></category>
		<category><![CDATA[Gerry Harrington]]></category>
		<category><![CDATA[live lunch program]]></category>
		<category><![CDATA[margaret rhatigan]]></category>
		<category><![CDATA[Model Niland Centre]]></category>
		<category><![CDATA[New Spaces for Music]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Sligo]]></category>
		<category><![CDATA[telling good stories]]></category>
		<category><![CDATA[traditional irish music]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1566</guid>
		<description><![CDATA[I like the new music program being run by the Model Arts and Niland Gallery in Sligo, Ireland. Their New Spaces for Music program showcases live performances in various and sometimes unusual places around Sligo town &#8212; challenging listeners and &#8230; <a href="http://www.messagingtimes.com/2009/05/15/innovation-and-traditional-music/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Marketer Formerly Known as Artist</title>
		<link>http://www.messagingtimes.com/2009/04/08/the-marketer-formerly-known-as-artist/</link>
		<comments>http://www.messagingtimes.com/2009/04/08/the-marketer-formerly-known-as-artist/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 01:35:21 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[artists as marketers]]></category>
		<category><![CDATA[CDs and LPs]]></category>
		<category><![CDATA[communicating with large audiences]]></category>
		<category><![CDATA[digital music sales]]></category>
		<category><![CDATA[marketing music]]></category>
		<category><![CDATA[NIN marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[radiohead]]></category>
		<category><![CDATA[record companies]]></category>
		<category><![CDATA[Trent Reznor the marketer]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1550</guid>
		<description><![CDATA[Trent Reznor of NIN had a wake up call one day. He realized that he was only making .80 cents from every record he sold for $18.98. The record company got the rest. Reznor says, &#8220;Anyone who&#8217;s an executive at &#8230; <a href="http://www.messagingtimes.com/2009/04/08/the-marketer-formerly-known-as-artist/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/04/08/the-marketer-formerly-known-as-artist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Vegetarianism to Meat Eaters</title>
		<link>http://www.messagingtimes.com/2009/01/26/marketing-vegetarianism-to-meat-eaters/</link>
		<comments>http://www.messagingtimes.com/2009/01/26/marketing-vegetarianism-to-meat-eaters/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 17:14:22 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[delicious gnocchi recipe]]></category>
		<category><![CDATA[marketing change]]></category>
		<category><![CDATA[marketing vegetarianism]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[PC vs. Mac marketing]]></category>
		<category><![CDATA[PETA video]]></category>
		<category><![CDATA[red meat rots in your stomach]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1525</guid>
		<description><![CDATA[How do you market vegetarianism to meat eaters? If you show meat eaters a shocking PETA video about the harsh reality of chicken, pork or beef factories, many will become defensive (or disgusted) and tune you out. There will be &#8230; <a href="http://www.messagingtimes.com/2009/01/26/marketing-vegetarianism-to-meat-eaters/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.messagingtimes.com/2009/01/26/marketing-vegetarianism-to-meat-eaters/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Not to Lose Sales During the Holidays</title>
		<link>http://www.messagingtimes.com/2008/12/16/how-not-to-lose-sales-during-the-holidays/</link>
		<comments>http://www.messagingtimes.com/2008/12/16/how-not-to-lose-sales-during-the-holidays/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 22:37:48 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[order fulfillment]]></category>
		<category><![CDATA[shipping policy]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1521</guid>
		<description><![CDATA[My wife and I did most of our holiday shopping online this year. One of the recurring frustrations that we encountered was the lack of clarity regarding shipping from online stores. Like many people, we have a post office box &#8230; <a href="http://www.messagingtimes.com/2008/12/16/how-not-to-lose-sales-during-the-holidays/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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