Tag Archives: online marketing

Video in Email Raises Click-Through Rates 300 Percent

Posted on May 15, 2009 by Tom O'Leary

A recent Forrester report suggests that including a video element in your email campaigns can raise click-through rates up to 300%. “…Interviews with marketing executives revealed that using compressed video without sound, with animated gifs, and clickable screen shots of … Continue reading →

Posted in communication, design, email, email marketing, emarketing, Marketing, Research | Tagged click-through rates, email executives, embedding video in email, how to increase click through rates, online marketing, video email, video email campaigns, video screen captures | 2 Comments

Innovation and Traditional Music

Posted on May 15, 2009 by Tom O'Leary

I like the new music program being run by the Model Arts and Niland Gallery in Sligo, Ireland. Their New Spaces for Music program showcases live performances in various and sometimes unusual places around Sligo town — challenging listeners and … Continue reading →

Posted in communication, design, emarketing, Insights, Marketing | Tagged creating experiences, Gerry Harrington, live lunch program, margaret rhatigan, Model Niland Centre, New Spaces for Music, online marketing, Sligo, telling good stories, traditional irish music | 2 Comments

The Marketer Formerly Known as Artist

Posted on April 8, 2009 by Tom O'Leary

Trent Reznor of NIN had a wake up call one day. He realized that he was only making .80 cents from every record he sold for $18.98. The record company got the rest. Reznor says, “Anyone who’s an executive at … Continue reading →

Posted in communication, emarketing, Insights, Marketing | Tagged artists as marketers, CDs and LPs, communicating with large audiences, digital music sales, marketing music, NIN marketing, online marketing, radiohead, record companies, Trent Reznor the marketer | Leave a comment

Marketing Vegetarianism to Meat Eaters

Posted on January 26, 2009 by Tom O'Leary

How do you market vegetarianism to meat eaters? If you show meat eaters a shocking PETA video about the harsh reality of chicken, pork or beef factories, many will become defensive (or disgusted) and tune you out. There will be … Continue reading →

Posted in communication, email marketing, emarketing, Insights, Marketing | Tagged delicious gnocchi recipe, marketing change, marketing vegetarianism, online marketing, PC vs. Mac marketing, PETA video, red meat rots in your stomach | 2 Comments

How Not to Lose Sales During the Holidays

Posted on December 16, 2008 by Tom O'Leary

My wife and I did most of our holiday shopping online this year. One of the recurring frustrations that we encountered was the lack of clarity regarding shipping from online stores. Like many people, we have a post office box … Continue reading →