Tag Archives: online relationships

Conversation vs. Promotion

Posted on December 29, 2009 by Tom O'Leary

Mark Brownlow wrote a nice piece about the differences between email newsletters and promotions. We are beginning to see more conversations taking place in the marketplace, especially with the increase in Facebook, Twitter and other social media. Not too many … Continue reading →

Posted in email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged consumer behavior, email conversations, email newsletters, email promotions, marketing conversations, online relationships, persuasive pitches, promotional email | 1 Comment

Establishing Trust with New Email Subscribers

Posted on July 29, 2009 by Tom O'Leary

When someone subscribes to your newsletter or other email offer, it is good practice to send a welcome or confirmation message. This automated message can serve as an introduction to your offer (and to confirm the subscription if you are … Continue reading →