Tag Archives: open rates

Free Email Marketing Strategy Tips and Resources

Posted on November 23, 2009 by Tom O'Leary

FREE EMAIL MARKETING STRATEGY TIPS AND RESOURCES I. Introduction to Email Marketing Email marketing is one of the most effective ways to reach a large audience, even on a shoestring budget. There are over 1 billion Internet users in the … Continue reading →

Posted in email, email list management, email marketing, email marketing campaigns, email marketing glossary, email marketing guide, email marketing software, email marketing strategy, email marketing templates, email marketing tips, emarketing, Featured, HTML email design, Marketing, newsletters | Tagged cilck-through rate, click-through, click-through rates, double opt in email lists, double opt-in, email form, email forms, email list, email lists, email marketing campaign, email marketing guide, email marketing resources, email marketing software, email marketing strategy, email resources, email strategy, email subscription methods, email subscriptions, email tips, free email, free email marketing, GroupMail, HTML template, HTML Templates, Internet marketing, list management, marketing resources, marketing strategy, marketing tips, open rate, open rates, opt in email lists, strategy | Leave a comment

Email Frequency: When is More Too Much?

Posted on March 5, 2009 by Tom O'Leary

Mark Brownlow has a very insightful post about email sending frequency. As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times. Experts are skeptical, citing the … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters | Tagged click-through rates, email conversion rates, email delivery problems, email frequency, email sending frequency, open rates, spam complaints, unsubscribe requests | Leave a comment

The Best Day to Send Email

Posted on October 17, 2008 by Tom O'Leary

FOR YEARS NOW, marketing analysts have spent much time, effort and money to research the best days to send commercial email. Most studies repetitively dissuade email marketers from launching their campaigns on Mondays or Fridays, suggesting that messages sent on … Continue reading →

Posted in email, email marketing, emarketing, Insights, Marketing, metrics, newsletters | Tagged best day to send email, delivery rates, email benchmarks, email marketing, futuremarking, open rates | 5 Comments

The Economics of Email Marketing

Posted on October 8, 2008 by Tom O'Leary

Email marketing enjoys the best Return on Investment (ROI) of any online marketing channel. In 2007, the average ROI for email was around $49 dollars for each dollar spent. In 2006, it was around $52 and in 2005 it was … Continue reading →

Posted in communication, email, email marketing, emarketing, GroupMail, Insights, Marketing, newsletters, spam | Tagged click-through rates, conversion rates, delivery rate, email economy, email marketing, email ROI, open rates, return on investment, ROI | 2 Comments

Which Metric is Best to Test Email Subject Lines?

Posted on July 23, 2008 by Tom O'Leary

We have discussed how email subject lines can impact response rates. Knowing how important a Subject line can be, it is worth testing the effectiveness of different Subject lines. Does a shorter or longer one yield better results? Are there … Continue reading →