Tag Archives: opt-in

Leveraging Your Email Subscription Process

Posted on May 12, 2008 by Tom O'Leary

Normally, the email subscription process is pretty standard. A visitor comes to a site, they see a link to opt-in to a newsletter, fill out a short form and leave. What would happen, I wonder, if you asked each subscriber … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged email marketing, FTAF, opt-in, referrals, Send to a Friend, STAF, subscription forms, subscriptions, word of mouth, Your Tell a Friend | Leave a comment

Email Subscription Trends and Analysis

Posted on May 1, 2008 by Tom O'Leary

eROI’s recent The Cradle and The Grave survey looked at current email subscription practices. Here are some of the key findings: Only 31 percent of those surveyed use double opt-in during subscriptions Most email marketers offer low cost, high impact … Continue reading →