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	<title>The Messaging Times &#187; permission marketing best practices</title>
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		<title>Opt-in Email Subscriptions: Best Practices</title>
		<link>http://www.messagingtimes.com/2009/06/25/opt-in-email-subscriptions-best-practices/</link>
		<comments>http://www.messagingtimes.com/2009/06/25/opt-in-email-subscriptions-best-practices/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:04:35 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email subscription advice]]></category>
		<category><![CDATA[email subscription best practices]]></category>
		<category><![CDATA[opt-in email tips]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[permission marketing best practices]]></category>
		<category><![CDATA[spamtraps]]></category>

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		<description><![CDATA[Al Iverson provides some sage advice about permission-based email opt-in practices. There are some valuable tips for structuring an effective email subscription strategy, to include design and content recommendations. If I had a nickel for every time somebody lied to &#8230; <a href="http://www.messagingtimes.com/2009/06/25/opt-in-email-subscriptions-best-practices/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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