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Tag Archives: permission marketing
Opt-in Email Subscriptions: Best Practices
Al Iverson provides some sage advice about permission-based email opt-in practices. There are some valuable tips for structuring an effective email subscription strategy, to include design and content recommendations. If I had a nickel for every time somebody lied to … Continue reading →
Email Marketing: Growing Your In-House Email List
Let me begin by saying that a successful email marketing strategy takes time to implement. Building a targeted, permission-based email list doesn’t happen overnight, especially if you don’t have a high-volume of visitors to your website. But the value of … Continue reading →
73% of Subscribers Opt-out Because the Message Isn’t Relevant
Here are some key findings from Merkle’s View from the Inbox 2008 study. 31% of email recipients spend less than 10 minutes per week on marketing emails. 8% spend over 3 hours a week. Half of the survey respondents made … Continue reading →
Posted in email, email marketing, emarketing, Marketing, newsletters, Research
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Tagged email marketing, Merkle, opt-out, permission marketing, relevance, unsubscribe, View from the Inbox 2008
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US Adults Prefer Email for Business Communication in 2008
Far from becoming shadowed by new communications technologies, email continues to be the preferred choice of adult Internet users in the United States. “…Two-thirds of adult respondents said they preferred e-mail for communicating with businesses. Just as many—and this is … Continue reading →