Tag Archives: personalization

Dear John, Do I Know You?

Posted on May 28, 2009 by Tom O'Leary

Dear !*FIRSTNAME*! Readers Like many email marketers, you might be tempted to personalize your email campaigns with the first names of your recipients. On the surface, it seems logical that if someone sees their first name in a salutation, they … Continue reading →

Posted in communication, Customer service, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged !*FIRSTNAME*!, email marketing tips, email merge fields, email personalization, personalization, when to personalize a message | Leave a comment

How Merge Scripts in GroupMail Can Circumvent Email List and Personalization Problems

Posted on December 8, 2008 by Tom O'Leary

Let’s face it, not everyone fills in email subscription forms completely. Often, subscribers either don’t take the time required to enter all fields that you have on your form or simply don’t want to share personal information with you. This … Continue reading →

Posted in design, email, email marketing, emarketing, GroupMail, Infacta, Marketing, newsletters | Tagged email list management, email marketing, GroupMail, IF/THEN/ELSE, Infacta, merge fields, merge scripts, personalization | Leave a comment

Designing Databases to Support Email Personalization

Posted on November 21, 2008 by Tom O'Leary

YOUR DATABASE IS THE CORNERSTONE of your email strategy. It simply isn’t possible to communicate with your audience unless you have a database with details of your contacts. Regardless of what database you use to store contact information, it is … Continue reading →