Tag Archives: personalization
How Merge Scripts in GroupMail Can Circumvent Email List and Personalization Problems
Let’s face it, not everyone fills in email subscription forms completely. Often, subscribers either don’t take the time required to enter all fields that you have on your form or simply don’t want to share personal information with you. This … Continue reading
Designing Databases to Support Email Personalization
YOUR DATABASE IS THE CORNERSTONE of your email strategy. It simply isn’t possible to communicate with your audience unless you have a database with details of your contacts. Regardless of what database you use to store contact information, it is … Continue reading




