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	<title>The Messaging Times &#187; personalization</title>
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		<title>Dear John, Do I Know You?</title>
		<link>http://www.messagingtimes.com/2009/05/28/dear-john-do-i-know-you/</link>
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		<pubDate>Thu, 28 May 2009 18:39:10 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
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		<description><![CDATA[Dear !*FIRSTNAME*! Readers Like many email marketers, you might be tempted to personalize your email campaigns with the first names of your recipients. On the surface, it seems logical that if someone sees their first name in a salutation, they &#8230; <a href="http://www.messagingtimes.com/2009/05/28/dear-john-do-i-know-you/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How Merge Scripts in GroupMail Can Circumvent Email List and Personalization Problems</title>
		<link>http://www.messagingtimes.com/2008/12/08/how-merge-scripts-in-groupmail-can-circumvent-email-list-and-personalization-problems/</link>
		<comments>http://www.messagingtimes.com/2008/12/08/how-merge-scripts-in-groupmail-can-circumvent-email-list-and-personalization-problems/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 17:06:36 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1389</guid>
		<description><![CDATA[Let&#8217;s face it, not everyone fills in email subscription forms completely. Often, subscribers either don&#8217;t take the time required to enter all fields that you have on your form or simply don&#8217;t want to share personal information with you. This &#8230; <a href="http://www.messagingtimes.com/2008/12/08/how-merge-scripts-in-groupmail-can-circumvent-email-list-and-personalization-problems/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Designing Databases to Support Email Personalization</title>
		<link>http://www.messagingtimes.com/2008/11/21/article-designing-databases-to-support-email-personalization/</link>
		<comments>http://www.messagingtimes.com/2008/11/21/article-designing-databases-to-support-email-personalization/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 18:20:00 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[GroupMail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
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		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[merge fields]]></category>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=133</guid>
		<description><![CDATA[YOUR DATABASE IS THE CORNERSTONE of your email strategy. It simply isn&#8217;t possible to communicate with your audience unless you have a database with details of your contacts. Regardless of what database you use to store contact information, it is &#8230; <a href="http://www.messagingtimes.com/2008/11/21/article-designing-databases-to-support-email-personalization/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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