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	<title>The Messaging Times &#187; really cool</title>
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		<title>How To Be Incredible</title>
		<link>http://www.messagingtimes.com/2009/09/17/how-to-be-incredible/</link>
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		<pubDate>Thu, 17 Sep 2009 21:45:19 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[communication]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[design]]></category>
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		<category><![CDATA[Apple keynote]]></category>
		<category><![CDATA[awesome]]></category>
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		<category><![CDATA[really cool]]></category>
		<category><![CDATA[really easy]]></category>
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		<description><![CDATA[I found a really incredible video montage today on Renee Blodget&#8217;s blog, Down the Avenue. It shows how Apple communicates, in no uncertain terms, how awesome they are. In the Apple Keynote presentation, the following words are echoed over and &#8230; <a href="http://www.messagingtimes.com/2009/09/17/how-to-be-incredible/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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