Tag Archives: relevance

73% of Subscribers Opt-out Because the Message Isn’t Relevant

Posted on September 11, 2008 by Tom O'Leary

Here are some key findings from Merkle’s View from the Inbox 2008 study. 31% of email recipients spend less than 10 minutes per week on marketing emails. 8% spend over 3 hours a week. Half of the survey respondents made … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters, Research | Tagged email marketing, Merkle, opt-out, permission marketing, relevance, unsubscribe, View from the Inbox 2008 | Leave a comment

The Subject of Email

Posted on July 17, 2008 by Tom O'Leary

Email subject lines influence recipient behavior. If your subject line contains something that is interesting or relevant to the recipient, there is a much better chance that it will be opened. Dr. Mark Brownlow has a nice piece on the … Continue reading →