Tag Archives: ROI

The Cost of Effective Email Marketing

Posted on April 13, 2010 by Tom O'Leary

One of the benefits of working with a company whose products are used in over 160 countries by individuals and organizations of all types and sizes, is that you get to talk to some really interesting people. Recently, I talked … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Marketing, newsletters | Tagged cost of email, cost of email marketing, direct marketing, email marketing, email policy, email sending limitations, GroupMail, Infacta, ISP limitations, online marketing, ROI, SMTP server costs | 1 Comment

The Economics of Email Marketing

Posted on October 8, 2008 by Tom O'Leary

Email marketing enjoys the best Return on Investment (ROI) of any online marketing channel. In 2007, the average ROI for email was around $49 dollars for each dollar spent. In 2006, it was around $52 and in 2005 it was … Continue reading →

Posted in communication, email, email marketing, emarketing, GroupMail, Insights, Marketing, newsletters, spam | Tagged click-through rates, conversion rates, delivery rate, email economy, email marketing, email ROI, open rates, return on investment, ROI | 2 Comments

Email Marketing: From Click to Conversion

Posted on June 11, 2008 by Tom O'Leary

Last year, I wrote an article about different metrics that are used to measure the effectiveness of email marketing campaigns. I stopped short from discussing how to track conversions using web analytics tools. “…One thing that all marketers share is … Continue reading →