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		<title>The Cost of Effective Email Marketing</title>
		<link>http://www.messagingtimes.com/2010/04/13/the-cost-of-effective-email-marketing/</link>
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		<pubDate>Tue, 13 Apr 2010 18:20:45 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1297</guid>
		<description><![CDATA[One of the benefits of working with a company whose products are used in over 160 countries by individuals and organizations of all types and sizes, is that you get to talk to some really interesting people. Recently, I talked &#8230; <a href="http://www.messagingtimes.com/2010/04/13/the-cost-of-effective-email-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Economics of Email Marketing</title>
		<link>http://www.messagingtimes.com/2008/10/08/the-economics-of-email-marketing/</link>
		<comments>http://www.messagingtimes.com/2008/10/08/the-economics-of-email-marketing/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 00:17:09 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1503</guid>
		<description><![CDATA[Email marketing enjoys the best Return on Investment (ROI) of any online marketing channel. In 2007, the average ROI for email was around $49 dollars for each dollar spent. In 2006, it was around $52 and in 2005 it was &#8230; <a href="http://www.messagingtimes.com/2008/10/08/the-economics-of-email-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Email Marketing: From Click to Conversion</title>
		<link>http://www.messagingtimes.com/2008/06/11/email-marketing-from-click-to-conversion/</link>
		<comments>http://www.messagingtimes.com/2008/06/11/email-marketing-from-click-to-conversion/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 19:12:17 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
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		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1157</guid>
		<description><![CDATA[Last year, I wrote an article about different metrics that are used to measure the effectiveness of email marketing campaigns. I stopped short from discussing how to track conversions using web analytics tools. &#8220;&#8230;One thing that all marketers share is &#8230; <a href="http://www.messagingtimes.com/2008/06/11/email-marketing-from-click-to-conversion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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