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	<title>The Messaging Times &#187; San Francisco</title>
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	<link>http://www.messagingtimes.com</link>
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		<title>The Quality of Free</title>
		<link>http://www.messagingtimes.com/2010/02/12/the-quality-of-free/</link>
		<comments>http://www.messagingtimes.com/2010/02/12/the-quality-of-free/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 20:50:57 +0000</pubDate>
		<dc:creator>Tom O'Leary</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[brittney spears singing]]></category>
		<category><![CDATA[free music]]></category>
		<category><![CDATA[juan on market street]]></category>
		<category><![CDATA[Market street]]></category>
		<category><![CDATA[quality of free]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[value of free]]></category>

		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1805</guid>
		<description><![CDATA[There is an age old paradigm that many still cling to tightly. The adage, &#8220;you don&#8217;t get something for nothing&#8221; has been passed down to us from our great, great grandparents. They were wrong &#8211; and so are you if you are telling your children the same thing. Just because something is free doesn&#8217;t mean [...]]]></description>
			<content:encoded><![CDATA[<p>There is an age old paradigm that many still cling to tightly. The adage, &#8220;you don&#8217;t get something for nothing&#8221; has been passed down to us from our great, great grandparents. They were wrong &#8211; and so are you if you are telling your children the same thing. Just because something is free doesn&#8217;t mean that it doesn&#8217;t have value or lacks quality in some way. As a matter of fact, many free products and services offer incredible value and quality.</p>
<p>If you want to sit front row for <a href="http://www.vividseats.com/shop/viewTickets.shtml?productionId=873771" target="_blank">Brittney Spears concert in Madison Square Garden</a>, you&#8217;ll pay about $735.00 dollars. Brittney is sure to offer a spectacular, high tech light and stage show. But, the truth is that for $735.00 dollars, you will be listening to a recording of her as she moves around in front of you.</p>
<p>Here is some concert footage from Las Vegas that isolates Brittney&#8217;s microphone from the recorded track of the show.</p>
<p><object width="450" height="370"><param name="movie" value="http://www.liveleak.com/e/a9c_1219341209"></param><param name="wmode" value="transparent"></param><embed src="http://www.liveleak.com/e/a9c_1219341209" type="application/x-shockwave-flash" wmode="transparent" width="450" height="370"></embed></object></p>
<p>In contrast, you can stand right in front of Juan on Market Street in San Francisco as he performs. <a href="http://www.downtheavenue.com/2009/08/juan-plays-on-market-street.html" target="_blank">Renee Blodgett talked to Juan recently</a>. You can too, if you find yourself on Market Street in San Francisco. A private, interactive performance costs you nothing unless you are moved enough to drop something in the hat.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="349" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/V2pDqDY2Pdg&amp;border=1&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="349" src="http://www.youtube.com/v/V2pDqDY2Pdg&amp;border=1&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;hl=en&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Of course, quality is defined differently by all of us. Some would consider listening to a recording of Brittney Spears while she dances in front of them onstage to be worth several hundred dollars. Others, like me, would feel that listening to a live performance by Juan offers much more quality and a more enriching (and engaging) experience.</p>
<p><big>How do you define quality? What free products or services do you use that offer good quality (according to you)?</big></p>
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