Tag Archives: sender reputation

Effective Email Marketing is Easy

Posted on March 31, 2010 by Tom O'Leary

I hear email marketers complain regularly about how difficult it is to get messages to arrive at the inbox of recipients, retain HTML formatting across various email clients and ultimately generate the response that they expected. They cite all kinds … Continue reading →

Posted in design, email, email marketing, emarketing, Insights, Marketing, newsletters | Tagged antispam filters, email deliverability, email marketing is easy, email marketing obstacles, email marketing roadblocks, HTML email standards, ISP policies, sender reputation | 1 Comment

How ISPs Measure Your Sender Reputation

Posted on November 18, 2009 by Tom O'Leary

Listrak has a great visual that explains the top 11 factors that ISPs use to assign a sender reputation. Click on the image above to access an interactive version of the chart with a roll-over explanation for each of the … Continue reading →

Posted in email, email marketing, Marketing, newsletters | Tagged bounce rates, how do ISPs measure your sender reputation, sender reputation, sending frequency, spam reports, user complaints | 4 Comments

Email Delivery Problems (and strategies)

Posted on January 9, 2009 by Tom O'Leary

Anyone involved in email marketing understands how recent shifts in the industry are making it more and more difficult to get messages delivered to recipients on their list. This is due to the various gates that have been set up … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters, spam | Tagged content filters, email deliery strategies, email deliverability, email filters, email marketing, email marketing best practices, email strategy, getting email delivered, sender reputation | Leave a comment

Email Deliverability: Content + Reputation = Success

Posted on November 14, 2008 by Tom O'Leary

The successful delivery of email campaigns requires both a solid sender reputation and content that is designed to pass the spam filter litmus test(s). Attention to both of these elements is required to realize good delivery rates. In his article, … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters, spam | Tagged anti-spam filters, email deliverability, email delivery rates, email marketing, email reputation, sender reputation, spam filters | 12 Comments

The Importance of Analyzing Bounce Rates in Email Marketing

Posted on July 18, 2008 by Tom O'Leary

Bounce Rates are an extremely important metric in online marketing. For those engaged in email marketing, there are two separate definitions for ‘Bounce Rates’ to consider. The first definition relates to the delivery of your email marketing campaign. In this … Continue reading →