Tag Archives: sending frequency

How ISPs Measure Your Sender Reputation

Posted on November 18, 2009 by Tom O'Leary

Listrak has a great visual that explains the top 11 factors that ISPs use to assign a sender reputation. Click on the image above to access an interactive version of the chart with a roll-over explanation for each of the … Continue reading →

Posted in email, email marketing, Marketing, newsletters | Tagged bounce rates, how do ISPs measure your sender reputation, sender reputation, sending frequency, spam reports, user complaints | 4 Comments

Email Marketing: The Forensics of Frequency and Fatigue

Posted on June 15, 2009 by Tom O'Leary

There are always conversations (1, 2) around the email marketing water cooler about email frequency. Very interesting stuff. Sometimes, I give marketers a hard time for over-analyzing things. Other times, I find myself looking for metrics and being very glad … Continue reading →