Tag Archives: social media marketing

Bridging Your Offline and Online Environments

Posted on April 2, 2010 by Tom O'Leary

I spent some time at Village Books in Bellingham yesterday. It is a very popular local, independent bookstore; a place where the hours slip by easily. They also have a very well managed online and social media presence. Their offline … Continue reading →

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Newegg Leverages Social Media with Holiday Sweepstakes

Posted on November 19, 2009 by Tom O'Leary

One way to leverage social media is to offer member-only value for people who are fans and followers of your Facebook and Twitter profiles. This isn’t a new strategy, of course. Email marketers have been doing it for years by … Continue reading →

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