Tag Archives: spam filters

How to Improve Your Spam Score

Posted on April 5, 2010 by Tom O'Leary

Every email message that you send is assigned a spam score by antispam filters lurking between you and your recipients. Like your credit score, your spam score affects your ability to gain the trust of decision making bodies. The difference … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters, spam | Tagged anti spam, antispam, antispam filters, Barracuda, spam filters, spam score, SpamAssassin | 1 Comment

Network Solutions Suggests Customers Use Other Mail Servers

Posted on November 18, 2009 by Tom O'Leary

I was talking to a customer yesterday who was looking for a solution for a problem he was having getting his campaigns out to customers. His website is hosted by Network Solutions, one of the larger domain and web hosting … Continue reading →

Posted in communication, email, email marketing, emarketing, Marketing, newsletters, spam | Tagged cloudmark antispam filter, legitimate email, network solutions email, spam filters, spam problems | 6 Comments

Why Does Some Email End Up in the Junk/Spam Folder?

Posted on December 18, 2008 by Tom O'Leary

The reality is that anti-spam filters designed to reduce spam volumes also prevent some legitimate messages from reaching the inbox. In her blog post, Why Innocent Emails Get Flagged as Spam, Linda Bustos analyzes an email from Musician’s Friend which … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters, spam | Tagged deliverability, design, email marketing, inbox, junk folder, spam filters | 1 Comment

Email Deliverability: Content + Reputation = Success

Posted on November 14, 2008 by Tom O'Leary

The successful delivery of email campaigns requires both a solid sender reputation and content that is designed to pass the spam filter litmus test(s). Attention to both of these elements is required to realize good delivery rates. In his article, … Continue reading →