Tag Archives: subscriptions

Leveraging Your Email Subscription Process

Posted on May 12, 2008 by Tom O'Leary

Normally, the email subscription process is pretty standard. A visitor comes to a site, they see a link to opt-in to a newsletter, fill out a short form and leave. What would happen, I wonder, if you asked each subscriber … Continue reading →

Posted in design, email, email marketing, emarketing, Marketing, newsletters | Tagged email marketing, FTAF, opt-in, referrals, Send to a Friend, STAF, subscription forms, subscriptions, word of mouth, Your Tell a Friend | Leave a comment

Email Subscription Trends and Analysis

Posted on May 1, 2008 by Tom O'Leary

eROI’s recent The Cradle and The Grave survey looked at current email subscription practices. Here are some of the key findings: Only 31 percent of those surveyed use double opt-in during subscriptions Most email marketers offer low cost, high impact … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters, Research | Tagged CRM, double opt-in, email marketing, opt-in, opt-out, subscriptions, unsubscribe | 1 Comment

Email Marketing: Don’t Forget About Offline Subscription Opportunities

Posted on April 28, 2008 by Tom O'Leary

My family went to the Great Wolf Lodge this past weekend. The kids had a blast and I learned a good lesson in email marketing best practices at the same time (consider that a blessing or a curse.) The hotel … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters | Tagged email marketing, hotels, incentives, lists, offline, subscriptions, targeted subscribers | Leave a comment

Why You Should Test Email Subscription Incentives

Posted on April 22, 2008 by Tom O'Leary

Recently, we discussed the value of providing incentives as a way to increase email subscription rates. In general, incentives help to persuade people to sign up for a mailing list. But all incentives are not created equally. Some incentives work … Continue reading →