Tag Archives: unsubscribe

Limits and Consequences

Posted on March 19, 2009 by Tom O'Leary

Limits exist in most natural and artificial processes. We can only stay awake so long before our biological system shuts down. When sleep deprived our mental alertness, physical ability and even immune system suffers. When we drive too fast, we … Continue reading →

Posted in email, email marketing, emarketing, GroupMail, Infacta, Insights, Marketing, newsletters, spam | Tagged email marketing software, email sender reputation, email sending limits, limits and consequences, mail server limits, natural and artificial processes, natural limits, sender reuputation, spam reports, unsubscribe | Leave a comment

73% of Subscribers Opt-out Because the Message Isn’t Relevant

Posted on September 11, 2008 by Tom O'Leary

Here are some key findings from Merkle’s View from the Inbox 2008 study. 31% of email recipients spend less than 10 minutes per week on marketing emails. 8% spend over 3 hours a week. Half of the survey respondents made … Continue reading →

Posted in email, email marketing, emarketing, Marketing, newsletters, Research | Tagged email marketing, Merkle, opt-out, permission marketing, relevance, unsubscribe, View from the Inbox 2008 | Leave a comment

Email Subscription Trends and Analysis

Posted on May 1, 2008 by Tom O'Leary

eROI’s recent The Cradle and The Grave survey looked at current email subscription practices. Here are some of the key findings: Only 31 percent of those surveyed use double opt-in during subscriptions Most email marketers offer low cost, high impact … Continue reading →